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Dennis Fredrickx


Dennis Fredrickx I'm educated as an electro-mechanical engineer with a specialisation in automation. In the beginning of my career I worked in this technical field and experienced how it is to be in different management and leadership positions. Extra educations and specialisations in the areas of 'industrial engineering', 'lean management', 'management consultancy', 'master coaching' and 'playful coaching', led me to become the founder of The Happiness Factory (since 2011), a company focussed on boosting your business by helping ambitious leaders to reach more in an easier way.
With this background and my permanent study to keep up with the latest trends, I have the skills, the insights, and the experiences needed to work with ambitious leaders while staying in touch with the technical and business side of the context we're working in.
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In essence, I'm a coach. However, I prefer to call myself a 'Business Booster'.
Coaching is such a broad concept and it can be performed in so many ways that, when you are in search for 'a coach', you still don't know what to expect form that 'coaching'.

If you choose for me as your 'Business Booster', you choose for a very unique approach, just because I'm human and everybody has a different skill set, different experiences, a different way of looking at things, and a different way of working.
By choosing for me, you choose for 'accountability & clarity'.

So what is then so typical about me?
  • I'm a dad of 4 adorable kids. Managing this complex social system is a very interesting form of leadership, where personal growth and development is a constant central theme.
  • I have a passion for running, and like to do rock climbing occasionally.
    With a background in athletics, I have done competitive sport at the highest level for more then 20 years. That made we grew up in a world of "no pain, no gain": work, sweat, and dedication to be successful.
    You can also expect that in my work: 100% dedication, perseverance, continuous experimentation and exploration to let you achieve your goals and dreams.
  • As an engineer by education, I'm analytical - I really want to understand the things that are happening - and at the same time I'm also very pragmatic - experimentation above theorization.
  • I am a very calm person, and I like to slow you down, "Slow down to speed up!".
  • I enjoy the freedom of nature, free thoughts and floating dreams.
    But I also like to make things tangible, concrete, and clear.
  • I prefer deep connections with open communication above 'chitchat' and 'small talk'.
    This makes that I like to take time to really meet you, to really build a connection with you, simply because I am really and sincerely interested in you as a person. You know, perhaps I'm just meeting my 'next best friend'.
    Therefore my conversations will never have a purely commercial purpose.
  • Depth and focus are my nicknames.
    A positive, happy, and radiant attitude is my nature.
  • And I really get the jitters of passivity and not taking any initiative about your own situation. The status quo must and will be challenged!

  • The programs I like to facilitate most are the 'Monthly Reflection Program' and the 'Ambitious Leader Program'.

Are you also someone who finds peace, balance, deep connection, freedom and tangible results important?
Are you looking for extra directions and guidance, and are you prepared to take matters into your own hands, starting from a positive approach and ready to work hard and focused on it?

Then there is a big chance that we will be able to get along very well!
So I would love to meet you!






What others are saying about working with me




Edward Van Den Bulck
Vicky Daniels
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Roel Smets
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Anil Jose Zacharias
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Eric Schmitz





Companies I already worked with


Q-food
Vegabites
Kuehne+Nagel
Philips
DSM
FeWeb
Sitech
Perfetti Van Melle
OCMW
UNIZO
AVE Productions
Interstudio
Civolution
AMI Consultancy
MGG Antwerpen